Labour has been so badly bruised by attacks from business leaders that they are considering the unthinkable - Bringing back "Toxic Tony" to help them in their election campaign.
A YouGov poll for the Sunday Times showed that 52 per cent of people think criticism from business leaders has damaged Labour, with only 19% believing Labour has the best policies for business. Current polling also shows Labour hovering 2 points underneath their cynical 35% election strategy. Furthermore, at this point in the parliamentary term, in their position as the official opposition to an increasingly unpopular coalition government, they realise they should be holding a significant lead in the opinion polls. Maybe the "Kinnock factor" has returned, with the electorate again questioning the potential of a possible Labour PM, in the guise of the "measure of Milliband"? Labour know that they are in big trouble.
To combat this, Blair may be brought back to smooth over the ruffled feathers of the captains of industry and try to dispel the perception of Miliband's “politics of envy”.
Tony Blair set for role in Miliband election campaign
Tony Blair has said he 'will do whatever' Labour wants in the run-up to the General Election, just over a month after he predicted Ed Miliband's 'left-wing' approach would see the party lose the vote.
However, when it comes to Blair, the jury's out. Literally.
His disastrous decision to drag us into the Iraq war is slowly coming back to haunt him. Too slowly for many, with the Chilcot Inquiry now running for over 5 years and unlikely to be published before the General Election. Convenient timing perhaps, given it is likely to be a devastating indictment against the Blair government and parts of the Establishment.
Timeline: How the Chilcot Inquiry has gone on and on and on - Telegraph
The Iraq Inquiry, carried out by a five strong panel chaired by Sir John Chilcot, was meant to report in 2010. But Britain is still waiting.Here we trace the key dates in the progress of the inquiry.
And how will the electorate feel about seeing Blair again? Time has moved on and attitudes have changed significantly. In the Labour heartlands, many have made the move to UKIP, as seen by the near-miss at the Heywood and Middleton by-election last year, where UKIP's John Bickley came within 600 votes of taking this previously very safe Labour seat.
Bringing back Blair might well be the final nail in the coffin for Miliband's campaign, but more importantly, will this re-ignite the rifts within the Labour Party and keep them out of power long enough for UKIP's sea-change in British politics to take further hold at Westminster? If that happens, a better Britain awaits us all.